{"id":84383,"date":"2026-05-14T07:05:12","date_gmt":"2026-05-14T07:05:12","guid":{"rendered":"https:\/\/www.calpeda.com\/?p=84383"},"modified":"2026-05-14T08:27:33","modified_gmt":"2026-05-14T08:27:33","slug":"water-positivity-%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80%d1%81%d1%82%d0%b2%d0%be-wateralia-%d0%b8-hypercube-%d0%b4%d0%bb%d1%8f-%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b3%d0%be-%d1%83%d0%bf%d1%80","status":"publish","type":"post","link":"https:\/\/www.calpeda.com\/ru\/2026\/05\/14\/water-positivity-%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80%d1%81%d1%82%d0%b2%d0%be-wateralia-%d0%b8-hypercube-%d0%b4%d0%bb%d1%8f-%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b3%d0%be-%d1%83%d0%bf%d1%80\/","title":{"rendered":"Water positivity: \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e Wateralia \u0438 Hypercube \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u043e\u0434\u043e\u0439"},"content":{"rendered":"[vc_row type=»in_container» full_screen_row_position=»middle» column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» scene_position=»center» text_color=»dark» text_align=»left» row_border_radius=»none» row_border_radius_applies=»bg» overflow=»visible» overlay_strength=»0.3″ gradient_direction=»left_to_right» shape_divider_position=»bottom» bg_image_animation=»none»][vc_column column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_direction_desktop=»default» column_element_spacing=»default» desktop_text_alignment=»default» tablet_text_alignment=»default» phone_text_alignment=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_backdrop_filter=»none» column_shadow=»none» column_border_radius=»none» column_link_target=»_self» column_position=»default» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1\/1″ tablet_width_inherit=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][vc_row_inner column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» text_align=»left» row_position=»default» row_position_tablet=»inherit» row_position_phone=»inherit» overflow=»visible» pointer_events=»all»][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_direction_desktop=»default» column_element_spacing=»default» desktop_text_alignment=»default» tablet_text_alignment=»default» phone_text_alignment=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_backdrop_filter=»none» column_shadow=»none» column_border_radius=»none» column_link_target=»_self» overflow=»visible» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1\/1″ tablet_width_inherit=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][image_with_animation image_url=»84299″ image_size=»full» max_width=»100%» max_width_mobile=»default» animation_type=»entrance» animation=»None» animation_movement_type=»transform_y» hover_animation=»none» alignment=»» border_radius=»none» box_shadow=»none» image_loading=»default»][\/vc_column_inner][\/vc_row_inner][vc_column_text css=»» text_direction=»default»]\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0431\u043e\u043b\u0435\u0435 2 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0436\u0438\u0432\u0443\u0442 \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0432\u043e\u0434\u043d\u043e\u0433\u043e \u0441\u0442\u0440\u0435\u0441\u0441\u0430, \u0438, \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c, \u043a 2030 \u0433\u043e\u0434\u0443 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0432\u043e\u0434\u0443 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 40%. \u0412 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u043e\u0434\u043d\u044b\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c\u044e, \u043d\u043e \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n

\u0414\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0438 Wateralia \u2014 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u044b\u0439 \u0445\u043e\u043b\u0434\u0438\u043d\u0433, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u0445\u043e\u0434\u0438\u0442 Calpeda \u2014 \u0438 Hypercube \u043e\u0431\u044a\u044f\u0432\u043b\u044f\u044e\u0442 \u043e \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u043d\u0435\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u0435, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u043c \u043d\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043d\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u043e\u0434\u043d\u044b\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438: \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u043e\u0439, \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u043e\u0439 \u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0443.<\/p>\n

\u0412 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u043b\u0435\u0436\u0438\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f water positivity<\/em>: \u043f\u043e\u0434\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u0438 \u0432\u043e\u0434\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0430\u043b\u0430\u043d\u0441\u0430. \u042d\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0443\u0442\u044c, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437, \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0432\u043e\u0434\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u043c\u0435\u0440\u044b \u043f\u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u043e\u0434\u043e\u0439 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n

\u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0443\u043a\u0440\u0435\u043f\u0438\u0442\u044c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c \u0446\u0435\u043f\u043e\u0447\u0435\u043a \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a \u0438 \u0437\u0430\u043d\u044f\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 ESG-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430.<\/p>\n

\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0432\u043e\u0434\u043e\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043d\u043e \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u044b\u0431\u043e\u0440 \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439.<\/p>\n

\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0435 \u0438 \u0438\u0437\u0443\u0447\u0438\u0442\u0435 \u043f\u0443\u0442\u044c \u043a water positivity<\/em>.[\/vc_column_text][vc_row_inner column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» top_padding=»2%» text_align=»left» row_position=»default» row_position_tablet=»inherit» row_position_phone=»inherit» overflow=»visible» pointer_events=»all»][vc_column_inner column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_direction_desktop=»default» column_element_spacing=»default» desktop_text_alignment=»default» tablet_text_alignment=»default» phone_text_alignment=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_backdrop_filter=»none» column_shadow=»none» column_border_radius=»none» column_link_target=»_self» overflow=»visible» gradient_direction=»left_to_right» overlay_strength=»0.3″ width=»1\/1″ tablet_width_inherit=»default» animation_type=»default» bg_image_animation=»none» border_type=»simple» column_border_width=»none» column_border_style=»solid»][nectar_cta btn_style=»underline» heading_tag=»h6″ button_color=»default» button_border_thickness=»0px» link_type=»new_tab» alignment=»left» alignment_tablet=»default» alignment_phone=»default» display=»block» display_tablet=»inherit» display_phone=»inherit» icon_family=»none» link_text=»\u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043d\u0430\u0448 \u043f\u0440\u0435\u0441\u0441-\u0440\u0435\u043b\u0438\u0437» url=»https:\/\/www.calpeda.com\/wp-content\/uploads\/2026\/05\/Wateralia_Hypercube_Press-Release-RU.pdf»][\/vc_column_inner][\/vc_row_inner][nectar_btn size=»large» open_new_tab=»true» button_style=»regular» button_color_2=»Accent-Color» color_override=»#000000″ solid_text_color_override=»#ffffff» icon_family=»none» text=»\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0434\u043b\u044f \u0441\u0435\u0431\u044f Wateralia\/Hypercube» url=»https:\/\/wateralia.com\/en\/water-positivity-project\/» margin_top=»20%»][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=»in_container» full_screen_row_position=»middle» column_margin=»default» column_direction=»default» column_direction_tablet=»default» column_direction_phone=»default» scene_position=»center» text_color=»dark» text_align=»left» row_border_radius=»none» row_border_radius_applies=»bg» overflow=»visible» overlay_strength=»0.3″ gradient_direction=»left_to_right» shape_divider_position=»bottom» bg_image_animation=»none»][vc_column column_padding=»no-extra-padding» column_padding_tablet=»inherit» column_padding_phone=»inherit» column_padding_position=»all» column_element_direction_desktop=»default» column_element_spacing=»default» desktop_text_alignment=»default» tablet_text_alignment=»default» phone_text_alignment=»default» background_color_opacity=»1″ background_hover_color_opacity=»1″ column_backdrop_filter=»none» 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