{"id":94648,"date":"2026-10-28T09:34:13","date_gmt":"2026-10-28T09:34:13","guid":{"rendered":"https:\/\/www.calpeda.com\/information-notice-on-the-use-of-tracking-pixels-in-emails\/"},"modified":"2026-10-28T09:34:15","modified_gmt":"2026-10-28T09:34:15","slug":"information-notice-on-the-use-of-tracking-pixels-in-emails","status":"publish","type":"page","link":"https:\/\/www.calpeda.com\/tw\/information-notice-on-the-use-of-tracking-pixels-in-emails\/","title":{"rendered":"Information Notice on the Use of Tracking Pixels in Emails"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; 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column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; custom_font_size=&#8221;42px&#8221; text_direction=&#8221;default&#8221;]\n<h1><b>Information Notice on the Use of Tracking Pixels in Emails<\/b><\/h1>\n<p>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Introduction<\/strong><\/p>\n<p>This information notice is provided pursuant to Article 13 of European Regulation 2016\/679 (GDPR), Article 122 of Legislative Decree No. 196\/2003 (Italian Privacy Code), and the Provision of 17 April 2026 issued by the Italian Data Protection Authority concerning the use of \u201ctracking pixels\u201d in email communications.<\/p>\n<p>It also supplements the other privacy notices available on the website, which together provide all the information required by Article 13 of the GDPR and the additional provisions issued by the Italian Data Protection Authority.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Purpose of this Notice<\/strong><\/p>\n<p>Our company uses tracking technologies known as \u201ctracking pixels\u201d in its email communications to collect certain information about recipients, which may include personal data. Accordingly, this notice aims to provide users with clear and accurate information regarding the purposes and methods of their use.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Definition of Tracking Pixels<\/strong><\/p>\n<p>Tracking pixels are very small images embedded in emails in the form of hyperlinks. When a recipient opens an email, code embedded in the message may automatically trigger a request to a server to download the image. This mechanism enables the sender to collect information, for example, about whether messages have been opened, deleted, forwarded or archived, as well as data relating to the recipient, such as their IP address and the type of device used.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tracking Pixels Used and Their Purposes<\/strong><\/p>\n<p>The purposes for which our company may use tracking pixels are outlined below:<\/p>\n<ol>\n<li>Anonymous and aggregated statistics: Pixels are used to obtain overall statistics on email openings in order to improve email deliverability and prevent spam, also for the benefit of users themselves. Recipient consent is not required for this use.<\/li>\n<li>Security: Pixels are necessary to implement specific security measures, for example those related to authentication procedures for the provision of services requested by users, where information concerning the opening of messages is relevant. Recipient consent is not required for this use.<\/li>\n<li>Institutional or service communications: Pixels are used for particularly important communications where it is necessary to verify that recipients have actually become aware of their content through information about message openings (e.g. communications concerning contractual changes, security incidents, deadlines and compliance requirements, etc.). Recipient consent is not required for this use.<\/li>\n<li>Promotional purposes\/activities: Information about message openings collected through tracking pixels is used to assess and improve our company\u2019s promotional campaigns, for example by adjusting their frequency according to the interest shown by recipients.<\/li>\n<\/ol>\n<p>Such use is permitted only with the prior consent of email recipients. As expressly provided for by applicable legislation, this consent may be included in the broader consent to receive promotional communications, obtained before the email address is added to mailing lists, without prejudice to the exceptions provided for under the rules governing \u201csoft spam\u201d. As explained in greater detail below, consent may be withdrawn at any time, and recipients may choose either to stop receiving promotional communications or to continue receiving them without tracking pixels.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Data Collected Through Tracking Pixels<\/strong><\/p>\n<p>Tracking pixels may enable our company to collect certain personal data relating to recipients, strictly connected with information about message openings, such as IP addresses, types of devices used, the time spent viewing messages and similar information.<\/p>\n<p>Such data will be processed in full compliance with applicable legislation, limiting processing activities to what is strictly necessary to achieve the intended purposes, in accordance with the data minimisation principle established by the GDPR.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Email Settings to Prevent Tracking<\/strong><\/p>\n<p>Recipients are reminded that tracking, regardless of the purpose of the communication, can only occur if image downloading is enabled. If users read emails exclusively in plain-text format, tracking pixels, like other images, are not downloaded and therefore cannot perform their tracking function.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Withdrawal or Granular Modification of Consent<\/strong><\/p>\n<p>Email users\/recipients may withdraw or modify their consent at any time on a granular basis, specifically choosing whether to stop receiving communications altogether or to continue receiving them without tracking pixels.<\/p>\n<p>In particular, users can easily manage their preferences through the dedicated links and buttons included in each email message received.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Legal Basis for Processing<\/strong><\/p>\n<p>For the use of tracking pixels for statistical or security purposes and\/or for sending institutional or service communications, processing is necessary to optimise the services provided to users. Depending on the circumstances, the legal basis may be the legitimate interests of the Data Controller and recipients, the performance of contractual or pre-contractual measures at the request of the data subject and\/or compliance with legal obligations imposed on the Data Controller.<\/p>\n<p>For the use of tracking pixels for promotional purposes, the legal basis is the consent voluntarily given by the user, which may be withdrawn and\/or modified at any time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Recipients or Categories of Recipients of Personal Data<\/strong><\/p>\n<p>Data may be disclosed to third parties only to comply with legal or contractual obligations, as well as to fulfil users\u2019 preferences and\/or any requests they may submit. Under no circumstances will the data be publicly disclosed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Persons Authorised to Process Personal Data<\/strong><\/p>\n<p>Personal data will be processed exclusively by specifically appointed and authorised personnel.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Rights of the Data Subject<\/strong><\/p>\n<p>Users enjoy all the rights established by the European Regulation, including the right to request access to their personal data and its rectification, erasure, restriction of processing, the right to object to processing, and the right to data portability. Users also have the right to lodge a complaint or submit a report to the competent Supervisory Authority, namely the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali), or to seek judicial remedies before the competent courts.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Transfers to Third Countries<\/strong><\/p>\n<p>Any transfers of personal data to a third country outside the European Union or to an international organisation will be carried out on the basis of an adequacy decision adopted by the European Commission or, in the case of transfers referred to in Articles 46, 47 or Article 49(2) of the European Regulation, on the basis of appropriate and suitable safeguards.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Data Controller<\/strong><\/p>\n<p>The Data Controller is Calpeda S.p.A., with registered office at Via Roggia di Mezzo No. 39, Montorso Vicentino (VI), Italy.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Data Protection Officer (DPO)<\/strong><\/p>\n<p>The Data Protection Officer is Winger S.r.l., with registered office at Via Piccard No. 16\/G, Reggio Emilia, Italy. Any requests for clarification or information may be addressed to the Data Protection Officer.<\/p>\n<p>&nbsp;<\/p>\n<p>This information notice may be supplemented, either orally or in writing, with additional information and guidance in order to better meet any requirements for information concerning privacy matters and to reflect developments in applicable legislation.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Date of preparation of this document: 20\/10\/2026[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; 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