Today more than ever, at a time when digitalisation and hyper-connection have made the distinction between online and offline anachronistic, the website represents for a company a fundamental meeting place with its customers and more generally with all its stakeholders.
It was with this in mind that we embarked on the project to redesign our website, seeking to create a channel that would tell the story of the Calpeda world and its products while always putting the user experience at the core.
The introduction of new features, improved navigation, and integration with other channels are born from a desire to respond to the needs of visitors with content that is increasingly relevant and accessible quickly and effectively.
The site was built on a technologically advanced platform, designed for consultation also from tablets and mobile phones. We wanted a simple and intuitive interface, ideal for encouraging interaction with our users. A mobile friendly site, with a clear and readable web design, able to make navigation fluid through any device.
Products represent the heart of the project. In this regard, we have tried to optimise the search by constructing a transversal navigation model, suitable both for those who are already informed and need to find what they are interested in with just a few clicks, and for those who are looking for the solution best suited to their needs and wish to be guided along this path. Users can access the product range by selecting them directly by category, or they can use the applications section where they can find multiple proposals for all our reference sectors. Once on the product page, detailed descriptions and technical documentation are available, as well as useful videos and significant case histories.
Greater visibility was given to the pump selector, a very important selection support tool that allows the user to make their own choice. In addition, to facilitate the purchasing phase, a new search engine has been included that allows the user to locate the nearest distributor.
As a communication hub, the site also becomes the preferred place to stay informed. The news section hosts in-depth articles that accompany the reader in discovering the products and the construction philosophy that characterises them, the integration with social networks allows for a real time update on the latest news, and there is the possibility of subscribing to the newsletter to ensure that you don’t miss out on the most interesting communications.
Finally, as a meeting point, the site is also a way to share our history, our culture and our value system, starting with our commitment to sustainability, which is an integral part of what we do.
Happy browsing to all!