Today, more than 2 billion people live in countries experiencing high water stress, and according to estimates, by 2030 global water demand could exceed supply by 40%. In this context, water resource management is no longer just an environmental necessity, but a strategic lever for business competitiveness.
To address this challenge, Wateralia — industrial holding company that includes Calpeda — and Hypercube announce a ten-year strategic partnership aimed at developing a new water management model: measurable, advanced, and long-term oriented.
At the heart of the project is the concept of water positivity: an approach that goes beyond reducing consumption and water impact, aiming instead to generate a positive balance. A concrete path that combines analysis, water performance measurement, and targeted efficiency improvements, with the goal of transforming water management into a true value asset for companies.
The initiative brings together expertise, technology, and strategic vision to support businesses in improving their environmental performance, strengthening supply chain resilience, and positioning themselves competitively in an increasingly ESG-driven landscape.
Because today water sustainability is not only an environmental responsibility, but a strategic choice for the future of organizations.
Discover the project and explore the path toward water positivity.
